Bienvenidos a nuestro blog.
Welcome to our blog…
where we cut through the complexity of marketing to find the core – the idea – that really matters to spreading your message.
We simplify the evaluation of communication successes and failures by focusing on the meaning – that one word, spoken or written – that makes the difference between reaping the harvest of your core expertise and generating a whirlwind of trouble.
Since our first blog entry, “Marketing your Knowledge Is as Easy as ABC,” was published five years ago, we have been helping you to promote your core knowledge and win best-in-class customers.
Today, we continue to serve thought leaders by developing a glossary of terms – the words – that truly have the power to garner attention for your idea.
Deseándoles éxito en su mercadotécnica en 2013.
Wishing you marketing success in 2013.
Maria Olga Pinochet and the Kore Access Colleagues
Writing thought leadership content is our expertise:
Learn what matters in building thought leadership: Download the FREE 2008 Kore Access article, Writing to Build Thought Leadership
Publishing online and offline content to build credibility is one of our cornerstones:
Learn how to apply our principles: Download the FREE 2008 Kore Access article, Establishing Credibility: The 3 C's to Pursue