Brought to you by

  • Kore Access

Kore Access Services

  • Kore Access Services
  • Kore Access BrandStory

  • Stay Updated
    Join our monthly Ezine
    Sign Up

Become a Fan

« Marketing your Knowledge is as Easy as ABC. | Main | Short and Sweet Keeps Them Reading »

October 22, 2008


Feed You can follow this conversation by subscribing to the comment feed for this post.


Some excellent comments here on thinking through writing for thought leadership. I liked your piece on leveraging best customer case studies. One thing I also tell clients is "find and write about your smartest customers -- the ones who are doing the most innovative/profitable things with your technology and in their industry." That not only gives your product/service more credibility (by being linked to a market leader) but provides business value to the reader over and above the information about your solution. Good stuff, and thanks...

The comments to this entry are closed.