Jeff Bezos, Founder and CEO, of Amazon, the online retailer, has launched the Amazon Frustration-Free Packaging initiative. This program is Amazon’s answer to “customer wrap rage,” the frustration experienced in the effort to take a new purchase out of its store packaging.
Packaging is designed to help deter items from being stolen and to ensure that items travel unharmed. Plastic hermetically sealed packaging and wire twisty ties are very effective in meeting these packaging objectives. However, these items also make it hard for the consumer to get to the product without using specialty tools such as wire clippers.
Amazon is working with suppliers to create packaging that will be more environmentally friendly and easier to open without compromising the original objectives of protecting products from theft and damage during shipment.
Nineteen Holiday Season best sellers come in the new packaging and Amazon is committed to working with suppliers for as long as it will take to offer its entire catalog in Frustration-Free Packaging.
To see others deal with “wrap rage” and to share your favorite video or photograph of a “battle with the wrap,” access the Amazon page “The Gallery of Wrap Rage.”
What “Buyer Rage” Could Your Organization Solve? How can you align your competencies to find and execute a solution to a shared product or service frustration?
Comments