In a climate of distress over the meltdown of financial systems and institutions, how is your voice engaged in the corporate responsibility conversation and what is your brand saying to enhance trust in stakeholders?
Socially conscious consumers take care to use the products and services and invest in and recommend the brands that share their values. Companies with a history of good corporate citizenship have been rewarded in the marketplace, what are you doing to communicate your values?
How Is Your Brand Creating a Dialog That Speaks To Audience Concerns?
To assist you in developing your communication program, explore how top- ranked US companies including: Google, Campbell Soup, Johnson & Johnson, Walt Disney, Kraft Foods, General Mills, Levi Strauss, UPS, Berkshire Hathaway, Microsoft, 3M, FedEx, Anheuser-Busch, Sara Lee, Apple, General Electric, and Publix Super Markets initiate and maintain corporate citizenship initiatives.
A full, complementary report can be downloaded on the Reputation Institute Web site. The annual Corporate Social Responsibility Index (CSRI) ranks major companies on public perception in the marketplace to management of citizenship, governance and workplace issues.