As you review last year’s records and make plans to improve your organizational productivity and finances, you should look to the enhancement of employee engagement. Engagement is no longer an abstract management concept. Recent studies, as well as numerous company success stories, have proven that employee engagement has a significant impact on the overall success of every organization, especially a service organization.
Surveys consistently reveal that employee engagement—the strong emotional connection an employee has with his or her organization, a connection that leads to a willingness to exert extra effort at work—can have a profound effect on employee retention, productivity, and the overall financial success of a company. In contrast, those employees who are actively disengaged tend to be among the most vocal and influential leaders in the organization. Such influence can be detrimental to employee morale since the discontent of such employees can create turnover in a group or team that was not previously dissatisfied. Additionally, conclusive research points to employee engagement as a driver in the achievement of profitability and long-term market success. The necessity to face such financial truths has spurred organizations to find ways to enhance the engagement of their employees.
Both researchers and practitioners agree that increasing engagement is an important priority for management. Four critical areas can be monitored and managed to ensure more successful employee engagement: 1) communication, 2) leadership, 3) training & development and 4) recruitment & hiring.
The 2009 February issue of Marketing Mindset highlights some of the industry recommended solutions for achieving improvements in each of these four critical areas. Download KA_Ezine_FEB_09_Engagement