Cut to the Core

Collaborative Outsourcing Agreements Allow for Quick Responses to Shifts in Market Activity

In today’s fast-paced and competitive environment, outsourcing can provide a unique competitive advantage. If you approach outsourcing with caution and with clearly defined objectives, your company can realize benefits such as cost savings, improved service and quality, achievement of its growth goals, rapid international expansion and increased flexibility in the management of key resources. Also, if you focus on the creation of a partnership with your supplier, you can do more than just accomplish your business goals. A collaborative arrangement that includes clearly defined objectives, provides good communication tracks and shares risks and rewards also serves to create the guidelines that will establish a partnership that can quickly meet the inevitable changes and demands of the marketplace. Additionally, a collaborative agreement accommodates future business objectives. 

 

 

 Read the March 2009 issue of Marketing Mindset (Download KA_Ezine_MAR_09) and the recommended white paper in order to explore the right outsourcing strategy for your organization. Find out more about this and other white papers - click here.

Warm and Welcoming Marketing Messages

In the past, during tough economic times, marketing messages have been crafted to meet consumers’ needs for reassurance. Typically, this has meant companies have had to switch to marketing campaigns that connect consumers with the “good old days” and the hope for “better days ahead.”

 

Recent hope-filled advertising, from companies such as Pillsbury and MasterCard, show that this strategy is again being used during the current economic downturn. These marketing messages focus on the value of family, the cozy feeling of home and the importance of sharing time with loved ones. Have you changed your messages to convey your service as warm and welcoming during these tough economic times?

 

Read the April 2009 issue of Marketing Mindset for insights and to remind you of the communication objectives you have for your materials, Download KA_ Ezine_ APR _09 .

How to Repurpose Your Core Content

Follow this two-step strategy to quickly and easily put together collateral marketing materials that satisfy, in content breadth, scope, length, style and tone, all your customers’ expectations.

To learn strategies to organize your marketing content and to find ways to make content context specific, read “Repurpose the Core Content of Your Publications,” a Kore Access marketing resources article. For the full article,Download Repurpose Core Content