More and more often, customers opt to follow the global trend to assume responsibility for the use of resources in their homes. As they learn to green their personal lives, they also broaden their green expectations to include the market. Thus they, also more and more often, scrutinize the sustainability credentials of their business partners and suppliers. Because of this trend, and because sustainability initiatives allow business operations and processes to function indefinitely at a certain level, the ability of your organization to identify and prioritize sustainability initiatives can lead to business models that are sustainable as well as profitable. In addition, the effective communication of your initiatives to your target audience can enhance customer trust and loyalty.
To gather simple-to-implement ideas on how to maximize your use of electronic documents, in order to reduce printing costs at the same time you save both trees and space at the landfill, read the Kore Access marketing resources article, “How to Green Your Documents.” For the full article, Download Green Marketing .