As the market for environmentally safe and environmentally friendly products continues to grow, it also continues to bring financial success to both small and large players in the business world. Green Works is one of the most recent success stories. Green Works offers the first all-plant-based line of cleaning products made by The Clorox Company, a billion-dollar consumer goods manufacturer and marketer. The products are endorsed by the Sierra Club, a not-for profit environmental protection organization of 1.3 million members. The Sierra Club, which viewed the marketing partnership as a way to influence the shopping behaviors of millions of Americans, considered Clorox, with its extensive distribution channel, uniquely positioned to provide Americans access to low-cost, effective and natural cleaners that are also safe for the environment. After a year’s worth of profits have flowed from supermarket shelves, both Clorox and the Sierra Club consider themselves successful in meeting the goals of their alliance.
Could Participation In The Green Economy Be a Key to the Long-Term Success of Your Organization? Read the June 2009 issue of Marketing Mindset, for more insights. Download KA_Ezine _JUNE_09