To assess the authenticity of your brand, evaluate the ABC’s of your online marketing messages and activities. By examining the who, what and why of your online brand you will ensure your brand is credible and true to your organizational mission and vision.
Part II: The What of Your Online Brand Review the core What ABC’s to assess your organizational value and to ensure you act on core advantages:
Advantage: What is your online competitive value? How do you differentiate your services and product offerings?
Brand: Do you meet and exceed customer expectations with your online activities and client interactions?
Competencies: Do you maximize your core advantages? Are your best organizational performers involved in customer interactions?
To further enhance your online What, perform a competitive review and evaluate how your solution benefits create and deliver value to your prospective buyers and current consumers.