On February 8th at 8 am EST I, along with several other marketing bloggers, published individual blog posts with the same title, “The Last Blog Post.” Most of us spread the word via Twitter and, over the next 48 hours, we observed and participated in an amazing event.
Daniel Burstein, Primary Research Director of Editorial Content of MECLABS, had invited me, as well as the other marketers, to participate and had suggested we all promote our posts using the hashtag #LastBlog on Twitter. To search all the activity we generated with our tweets, click here - #LastBlog. (Hashtags, defined as words or phrases prefixed with a #, make it easy for users to group posts together by topic or type.)
With my entry, which asks one question—In which instance have you used your skills to their best advantage in order to have a radical impact on a client’s outcome?—I was one among dozens who published on the day and time Burstein requested. A few hours later, though, I had become part of a blogging and tweeting wave that inspired many more to write and post their own version of “The Last Blog Post” and then tweet about it.
My blog traffic increased by over 1000% in just a matter of hours, and my blog analytics tracked that traffic back to Twitter click-through rates. The results showed that Twitter posts that include links to pages on the Internet make tweeting an efficient way to promote an individual blog entry. In fact, Twitter is considered by many to be a microblogging service since posts (tweets), although limited to no more than140 characters, are text based. Once posted, the “tweet” is displayed on the user’s profile and is publicly visible. Twitter is estimated by eMarketer.com and www.nielsen-online.com to have grown to the point that it has 18-20 million visitors per day in the U.S. alone (depending on the criteria utilized to account for users). These numbers indicate that “Tweeters” make up 7-10% of adult users on the Internet.
Maybe my next question should be this: How can you engage this type of niche audience and stage your own Twitter event?
Key Point – When you participate in an event that is promoted via Twitter, you are immediately part of a conversation you can use to share your brand value.