The Last Blog Post

Today, I offer you, as my very last blog post on Cut to the Core, a question. I ask the question with the hope that it serves as one more seed you can plant to help you focus your attention and your efforts in ways that will have a meaningful impact on your colleagues and clients and their marketing success. Just as Randy Pausch, Carnegie Mellon professor and father of three, wrote The Last Lecture because he wished to inspire the best from his students and to impart his beliefs to his children, I too wish to inspire my fellow business colleagues.

 

My one question: “In which instance have you used your skills to their best advantage in order to have a radical impact on a client’s outcome?” When you answer, I challenge you to acknowledge the outcome as being worthy of you as a professional. After all, whatever your answer, whether the impact of the outcome was big or small, whether you assisted one client or many, your professional talents and skills materially changed the future of your client for good. I would further suggest that you consider the outcome a meaningful encapsulation of the reasons you have chosen and practiced your craft!

 

As marketers, we aim to create major changes in a company’s success through our marketing efforts. Sometimes the client’s or customer’s wish is small—the desire to enjoy a better “widget”—and sometimes it is an important dream—being introduced to the right treatment for a serious illness. If we, as marketers, help a brand to flourish, we not only help make the business owners’ dreams come true, by propelling their enterprise toward success, we also help to satisfy the desires and needs of their customers.

 

I have actually had this post written for several years, thanks to my editor, Linda Wasserman of Pelican Press. She forwarded The Last Lecture to me in an e-mail and shortly afterwards gifted me with the book. “Enabling the Dreams of Others,” a section in both the lecture and the book, has touched me professionally ever since.

 

Acknowledgement for  “The Last Blog Post”

Thanks to MECLABS Primary Research for suggesting the powerful idea of publishing a “last” blog post. I look forward to searching all the #LastBlog tweets of my fellow marketers. I will also enjoy the sharing and community building that this joint effort will create.

Comments

[Maria Pinochet]

Keno, Great to hear that you got insights from reading. I appreciate that you took the time to write your appreciation and to share in the passion for marketing communications.

[keno]

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[Maria Pinochet]

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[Candelaria1970]

Simple y dulce. Estoy pensando en empezar otro blog o cinco muy pronto, y definitivamente voy a considerar este tema. Mantenga 'em coming!