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« Hot Topic Conversation Headlines | Main | Hot Topic Conversation Headlines of March 2012 »

March 12, 2012


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Maria Pinochet


Thanks for sharing your white paper resource. Great step-by-step guide to think through how to set expectations and execute social media strategy.

I hope some of your test companies have read your white paper. Do you find companies have improved their customer service offer over social media since your "test"?

Jeff Toister

Terrific points! I did my own study in 2010 on how companies interact with customers via social media and found that many companies emphasize the "media" but don't quite get the social. On the other hand, you are spot on about the value of a meaningful interaction.

Here's a link to the whitepaper if you're interested:

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