Sexting is a word that should never be associated with your personal brand.
Why sexting is in the news: Anthony Weiner, former U.S. congressman who resigned from Congress in 2011 over a sexting scandal involving several women—none of which was his wife—is running for mayor of New York City.
Why it matters: Although sexting is not a crime and can occur among consenting individuals, the question comes down to what being engaged in this activity communicates about your personal judgment and credibility. Nothing but troubles have followed Anthony Weiner and his wife, Huma Abedin!
What to evaluate: the level of trust you need to be an effective leader.
If you need explicit trust, as we would argue any public leader and/or thought leader needs, sexting is out of the question!