Surveys that monitor and track a brand’s attributes continue to find that measures of credibility rank high in consumers’ perceptions of brand strength. The surveys reveal that credibility is viewed by customers as a measure of both organizational stability and a commitment to providing future value.
Learn the 3 characteristics to avoid and the 3 characteristic to pursue in your campaign to earn and maintain credibility. Read the Kore Access marketing resources article, Download Establishing Credibility
*Reviewing your organization’s credibility status with the Kore Access marketing resources,Download KA Checklist_credibility