Surveys reveal that prospects are influenced by the opinion of satisfied customers more than they are by companies’ marketing materials. Furthermore, historically, in most industries, consumer surveys reveal that the endorsements in a case study are more credible than direct advertising. Consider also that case studies have high readership and are more likely to be kept as future reference sources.
A case study can increase your buyer’s purchase readiness by sharing the details of another client’s success. The recommendations offered by case study customers address real benefits real companies have achieved and the features that were deemed important to their target audience. Such recommendations from former or current customers help establish early credibility and trust between you and your potential clients.
Find out more about case studies by visiting the free Kore Access case study resources page, click here.
A case study, most commonly described as a cross between an article and a testimonial analyzes an organization similar to the reader’s organization and describes how it benefited through the implementation of the preferred product or solution. To get started on your case study contact your Kore Access colleagues to receive your initial, complimentary consultation and to get a customized project quote.