Cut to the Core

To Find the Real Story, Study the Actions of Leaders in the Marketplace

If you are like most entrepreneurs, you do not have the staff to collect all the marketing intelligence available, nor do you have the budget to buy all the latest market reports. And even if you did, you probably still lack the manpower to quickly translate the data into a comprehensive marketing plan.

So what is the next BEST thing? You can reverse engineer the trend. You do this by studying the actions of the leaders in the industry in order to do an analysis of their strategies and tactics: Have they pulled out of a market? Are they advertising more heavily on social media sites? Have they changed their Web site to reflect a new customer concern?

By studying these leaders and their strategies and tactics, and by reviewing the local trends in your community of users, you will soon start to detect the current patterns in the marketplace. You can then steer your business much more directly toward a successful future.

 

“SELLSTRONG” - Your ACTION tip to closing clients - #1

“Be aware that the time spent in preparation is most valuable when closing the sale.” 

Randi Alexander, one of our Kore Colleagues, offers a selling insight to get you started using your time wisely in 2011: Qualify your buyer. Before you spend time making a case for your service or product to a particular prospect, make sure that person has both the ability to pay and the authority to buy. Do not let titles trip you up! Many times a business leader has the authority to make a purchasing decision, but another individual in the company must actually make the purchase—or vice versa. Therefore, ask qualifying questions such as the following: “If after our meeting you agree this is the product or service for you, are you able to place the order and pay for the purchase?”

Do not waste time selling a prospect only to find out that person cannot ultimately buy from you. You can also preserve time when you learn to ask the questions that sell and to discern the meanings of the answers you receive in response to your efforts.

GET INTO SUPER SHAPE to SELL in 2011!!

Send an e-mail message to maria@koreaccess.com today for an opportunity to talk with us!

You Must Position Your Brand as a “Top-of-Mind” Brand

Today’s workers are multitasking at almost all levels of almost every organization. That means your clients are tasked with achieving more with less and feel the pressure of that expectation on a daily basis. No wonder you do not always get prompt callbacks or feedback! Your solutions need to be more than just best-in-class solutions; they need to be timely. In order to offer a relevant presentation and to time your approach appropriately, you must work to create and maintain client engagement. If you do, your brand will be “top of mind” at just the time your client needs your products or services.

Achieving “Top-of-Mind” Status

avew you  Have you noticed lately that you are not getting timely callbacks or feedback from clients? You know you provide excellent products and services. As a dedicated professional, you know you have the ability to solve your clients’ challenges. So why are your clients not calling back to discuss benefits and solutions? In today’s business climate, the answer may be that they are spreading themselves thin at work and can only find time to handle items of the highest priority. Therefore, even if you are a credible brand, your information will be filed away unless your clients have an urgent need for your solution. Read on for tips to achieve “top-of-mind” status with clients as you enhance their degree of engagement with your products and services.