Cut to the Core

A Strong Culture Assists You to Manage Effectively

The benefits and advantages of a strong company culture to managers, employees and customers is well documented in management literature. When an organizational culture is understood, enforced by management policies and exemplified by market action, employees and customers validate and “live” the culture. The strength of the culture leads to many competitive advantages including labor cost advantages, higher levels of employee satisfaction and increased levels of customer satisfaction.

I have noticed recently that my efforts to frame the communication of my decisions with the terminology of the Kore Access culture have lead to some of the following benefits:

* Priorities can be quickly determined using our vision statement.

* Discussions about sensitive topics are easier with our common vocabulary.

* Misunderstandings happen less often since actions are guided by our mission statement.

 

What are you doing to enforce your culture? For insights into building and nurturing a great company culture read The Ownership Quotient by Jim Heskett and Earl Sasser.

How do you keep engagement and commitment high in your organization?  For more details on the link between employee and customer satisfaction, read recommended industry practitioners’ best practices in the Kore Access white paper, Drive Business Success Through Improved Employee Engagement. To read this and other white papers - click here.

Are Your Customers Raving about Your Employees?

Surveys show that customer feedback on the quality of service they have received is linked to the workplace satisfaction of the employees who served them. In other words, engaged employees enhance customer service and drive customer satisfaction. With these facts in mind, can your business or organization afford to operate with employees who are not highly engaged and invested in your organizational mission, vision and goals?

 

Spend time finding out how other organizations have improved both customer satisfaction and business performance by increasing their employees’ satisfaction levels. Search out insights into best practices for your managers on leadership initiatives, explore the business benefits of various employee engagement programs and analyze the advantages of establishing good Human Resource practices. Through the use of such resources available in this knowledge-based economy, you will then become a manager who does not ignore the largest factor of an organization’s success – its people.

 

To learn more about the impact employee engagement has on the business success of your organization and about what measures your organization can take to improve employee satisfaction levels, read “Drive Business Success Through Improved Employee Engagement,” a Kore Access white paper. To access this and other white papers - click here.

Use White Papers to Create Industry Buzz

Does your product or service offer a paradigm shift? Does your process provide a unique value? Is it better, more effective or faster than the competition? If so, consider promoting your solution with a white paper. Already have a white paper? Consider adding a new section to provide more value to your prospects.

A white paper typically has the following sections:

1.    Introduction: leads in with key challenges and hints at a solution.
2.    Problem statement: defines problems and discusses risks.
3.    Solution statement: explores benefits of various potential solutions.
4.    Preferred solution outline: analyzes the advantages of the best-choice solution.
5.    Conclusion: summarizes the best-choice solution and calls for reader action.

Consider the addition of one of the sections below to differentiate your organization and to highlight your unique value:

1.    Market Industry Analysis: describes industry specific issues in broad terms and analyzes specific industry trends as they relate to the relevance of the problems and solutions previously discussed. Ties in to the specific attributes of the preferred product or solution.

2.    Market Trend Analysis: describes historical market trends, highlights key trends and forecasts future trends. Shows, based on these market trends, why the product or service specifically meets the client’s needs today and will continue to do so into the future. 

Can you add value to the services you offer your customers by aiding their buying decisions through the use of a white paper, or by updating your white paper to include additional sections? Learn more about white papers and download helpful tip sheets, click here.

*Publish or update your white paper. Work with your Kore Access colleagues in a collaborative partnership to publish or update your white paper. Utilize our expertise and resources to more effectively and efficiently meet your project goals, timeline and budget. To set up your initial, complimentary consultation and to get a customized project quote, contact us today. 

Use White Papers to Generate High-Volume Leads

Create a white paper and promote it in all online and offline marketing campaigns. After reading your white paper, self-qualified prospects may be led to ask you for more information on how your products and services can specifically meet their needs.

Reach more prospects with your white paper marketing initiatives. A white paper offers a broad range of uses in your organization. The same white paper, in print or as a PDF, can be effectively utilized in your efforts to attract, to inform and to convert buyers.

Offer a white paper in your Internet Marketing:   
1.    In return for customer information
2.    In exchange for an email address
3.    In return for taking a survey
4.    As a giveaway to generate Web site traffic
5.    As a bonus to a reply or registration
6.    As a bonus to a newsletter/e-zine subscription
7.    As link bait for a Web site or blog
8.    As an autoresponder information offering

Visit the free resources section of the Kore Access Web site and access many more white paper tips that will help you to gain customers. Click here.

*Produce your lead generating white paper. Let Kore Access colleagues create or update your white paper. To set up your initial, complimentary consultation and to get a customized project quote, contact us today. 

Are You on the Path to Successful Outsourcing?

Managers have begun to realize that they can achieve far more with an outsourcing partnership than they can on their own. Successful outsourcing initiatives allow companies to access talent, to take advantage of economies of scale, to accomplish growth goals, or to achieve a myriad of other objectives. In addition, managers are more able to focus on their core competencies and to provide excellent customer service.

To learn more about how to create a successful outsourcing plan, and about how to achieve a sustainable competitive advantage not easily duplicated by others, read “Outsourcing to Succeed in Any Economy,” a Kore Access white paper- Click here.

Use White Papers to Shorten Your Sales-Cycle

 Overcome long sales cycles by positioning your company as the expert in solving the customer’s business challenges. By creating a high-quality white paper you provide added value to prospects as they make their purchasing decisions. White papers serve to inform and convert buyers through both persuasion and education.

Write and distribute a white paper in order to highlight your company’s unique benefits, to promote your solutions and to persuade your readers to take action.

To make a strong case for your organization consider including these white paper sections:

* A historical background in order to discuss the historical use of your product or service. Can you reduce buyer objections by highlighting how the product’s evolution is relevant to a purchasing decision today?

*A case study which analyzes an organization similar to that of the reader which has benefited from the implementation of your preferred product or solution. Can you increase your buyer’s purchase readiness by sharing the following details of another client’s success: the client’s business objectives, the technical and business problems and challenges originally faced, the details of the chosen solution and the benefits realized after implementation of the solution?

Visit the free resources section of the Kore Access Web site to access many more white paper tips that will help you increase your sales potential. Click here.

*Increase your market influence with a white paper.  Work with your Kore Access colleagues to increase marketing effectiveness by addressing your customers’ current challenges. Explore how to connect and communicate your core brand identity in order to increase both initial and repeat sales.

To set up your initial, complimentary consultation and to get a customized project quote, contact us today. 

Using White Papers to Generate High-Quality Leads

According to research by KnowledgeStorm, TechTarget, the Chief Marketing Officer (CMO) Council and MarketingSherpa, white papers have become one of the most used and shared resources across industries. By creating a white paper that highlights your unique benefits, you are creating a priceless tool that will help spread the word about your business to current and future customers.

A white paper will generate interest in your products and services and will pre-sell your solution by successfully addressing customer’s questions and concerns. A well-crafted white paper will act as your salesperson and develop a persuasive presentation of your best-choice solution. It will highlight the technical and business benefits that your company provides its customers.

A white paper, which ranges from 3 to 20+ pages, has both the educational value of an article and the persuasive communications of a brochure. White papers can be effectively utilized in your efforts to attract, to inform and to convert buyers. Learn more about white papers, click here.

*Get brand recognition with a white paper. Work with your Kore Access colleagues in a collaborative partnership to create your lead-generating white paper. Utilize our expertise and resources to more effectively and efficiently meet your project goals, timeline and budget. To set up your initial, complimentary consultation and to get a customized project quote, contact us today. 

Is Your White Paper a 24/7 Salesperson?

Does your white paper help move buyers through the buying decision process? Demonstrate to readers your unique value? Inform prospects of your solution’s benefits?

For highlights on how to make your white paper into a “salesperson” that can make a compelling case to purchase from your organization, read “10 Reasons to Use a White Paper,” an Express Knowledge report. Kore Access offers Express Knowledge as a periodic review of the latest marketing practices and tools. Download White_Paper_Express

Visit the free resources section of the Kore Access Web site to access many more white paper tips that will help you increase your sales potential. Click here.

Are You on the Path to Successful Outsourcing?

Managers have begun to realize that they can achieve far more with an outsourcing partnership than they can on their own. Successful outsourcing initiatives allow companies to access talent, to take advantage of economies of scale, to accomplish growth goals, or to achieve a myriad of other objectives. In addition, managers are more able to focus on their core competencies and to provide excellent customer service.

 

To learn more about how to create a successful outsourcing plan, and about how to achieve a sustainable competitive advantage not easily duplicated by others, read “Outsourcing to Succeed in Any Economy,” a Kore Access white paper. To access this and other white papers - click here.

 

 

 

*Focus on your core competencies. Work with your Kore Access colleagues in a collaborative partnership to create and execute your next commercially successful project. Utilize our expertise and resources to more effectively and efficiently meet your project goals, timeline and budget. Remember, Kore Access has a cooperative and flexible process that invites client input and collaboration. Our energetic and punctual work habits deliver a quality project on time and on budget.

 

 

To set up your initial, complimentary consultation and to get a customized project quote, contact us today.

 

Collaborative Outsourcing Agreements Allow for Quick Responses to Shifts in Market Activity

In today’s fast-paced and competitive environment, outsourcing can provide a unique competitive advantage. If you approach outsourcing with caution and with clearly defined objectives, your company can realize benefits such as cost savings, improved service and quality, achievement of its growth goals, rapid international expansion and increased flexibility in the management of key resources. Also, if you focus on the creation of a partnership with your supplier, you can do more than just accomplish your business goals. A collaborative arrangement that includes clearly defined objectives, provides good communication tracks and shares risks and rewards also serves to create the guidelines that will establish a partnership that can quickly meet the inevitable changes and demands of the marketplace. Additionally, a collaborative agreement accommodates future business objectives. 

 

 

 Read the March 2009 issue of Marketing Mindset (Download KA_Ezine_MAR_09) and the recommended white paper in order to explore the right outsourcing strategy for your organization. Find out more about this and other white papers - click here.